Build a conversion funnel

Compare two ordered goals to see the next step visitors complete.

What it is

A funnel compares two active goals in order. It helps you understand whether visitors who complete the first action also complete the next one.

Use a funnel when one action naturally follows another, such as viewing pricing before completing a signup.

Create and activate the two goals you want to compare.
Choose goals that happen within the same visitor journey. Cookie-free measurement supports completion windows up to one day.

1
Open Funnels
From the site settings, open Funnels and choose Create funnel.
Review the existing funnels first, then create a new one only when two active conversions form a meaningful journey. Shown in Premely with disposable demo data; your values will differ.
Open full-size image
2
Set the first and second goals
Choose the two active goals in the order visitors should complete them.
Select two existing conversions in the intended order and choose a realistic completion window. Shown in Premely with disposable demo data; your values will differ.
Open full-size image
3
Choose the completion window
Select 1 hour, 6 hours or 1 day. Use the shortest window that matches the journey you are measuring.
Confirm the ordered steps and realistic completion window before saving. Shown in Premely with disposable demo data; your values will differ.
Open full-size image
4
Review and maintain the funnel
Review results, then edit, pause, resume or delete the funnel as the website journey changes.
Use the dashboard funnel report to compare ordered-step completion for the selected period. Shown in Premely with disposable demo data; your values will differ.
Open full-size image

Funnels measure two ordered active goals. They do not support longer or cross-day journeys.

A one-hour window answers a different question from a one-day window. Keep the setting stable when you compare results over time.

Compare a pricing-page goal with a completed-signup goal.

Compare a contact-form start event with a completed-submission event.

1
Open Funnels
From the site settings, open Funnels and choose Create funnel.
Review the existing funnels first, then create a new one only when two active conversions form a meaningful journey. Shown in Premely with disposable demo data; your values will differ.
Open full-size image
2
Set the first and second goals
Choose the two active goals in the order visitors should complete them.
Select two existing conversions in the intended order and choose a realistic completion window. Shown in Premely with disposable demo data; your values will differ.
Open full-size image
3
Choose the completion window
Select 1 hour, 6 hours or 1 day. Use the shortest window that matches the journey you are measuring.
Confirm the ordered steps and realistic completion window before saving. Shown in Premely with disposable demo data; your values will differ.
Open full-size image
4
Review and maintain the funnel
Review results, then edit, pause, resume or delete the funnel as the website journey changes.
Use the dashboard funnel report to compare ordered-step completion for the selected period. Shown in Premely with disposable demo data; your values will differ.
Open full-size image